Killed By Niantic

MARVEL World of Heroes

September 2022 - June 2023

Was Announced

It’s a relief that we weren’t the interns assigned to replace all the Harry Potter images in the source code with X-Men. It was a huge year for Niantic as they secured two major deals with the NBA and Disney. Niantic only had to deliver a quality and bug-free video game to the public. The marketing video showcased three kids who develop superpowers and begin fighting.

One of the kids possessed Dr. Strange’s magic, another had Cyclops’ laser eyes, and the third summoned Thor’s hammer with a simple gesture.

There was an implied promise of player vs. player action, but we need help to imagine how Niantic would pull it off.

During an organizational update on June 29, 2023, Niantic announced plans to sunset Marvel: World of Heroes.