Killed By Niantic


May 2022 - Not Dead Yet

Invite Only

After locking down the markets for virtual pets and imaginary sky triangles, Niantic needed a new market to enter. Their executives had never heard of Facebook, Instagram, Twitter, Discord, Slack, or Telegram. So they decided to build on the success of the Comm feature in Ingress and created their own social network.

They even carried over the most significant feature they ever implemented in Ingress Comm, blocking MoHughes5150 for all users by default.

After a few months of beta testing Niantic Social as a Pokemon Go and Ingress feature, they re-released it as a dedicated app called Campfire.